John Baron (for Andy Mountain)

John Baron
Founder, GBSM, Inc.

John Baron is the co-founder and former long-time President & CEO of GBSM Inc, a nationally-recognized management consulting firm based in Denver. Today, he is the President & CEO of Baron Strategies Inc. Andy Mountain succeeded him at GBSM in a long-planned transition.

John is an expert in C-Suite-level strategy related to complex problem solving, scenario planning, positioning, public affairs, communications, issue and crisis management, and organizational change. He has particular expertise in areas related to the aging of America, water planning and conservation. And he has handled dozens of crisis situations from food-borne illness outbreaks, to mass shootings, to Superfund site cleanups and nuclear arsenal safety.

Boards, CEOs, and senior leaders at private sector, public sector and non profit organizations have relied on John’s advice and talents.

His national clients have ranged from AARP’s national leadership, and the leadership of The American Cancer Society, to the Jane Goodall Institute, American Water Works Association, United Airlines, CBRE, Chipotle, Fluor Corp., sports franchise owners and many large local and national law firms including WilmerHale, Hogan Lovells and Brownstein, Hyatt, Farber & Schreck.

GBSM has played many key roles in the development of the Denver metro area for over 40 years on projects including the construction and opening of Denver International Airport, the Colorado convention center, E-470, Cherry Creek Business District, Coors Field, the RINO and Union Station neighborhoods, the Stapleton, Lowry and Fitzsimons neighborhoods, the UCHealth Anschutz medical complex and the Children’s Hospital campus.

Locally, John’s clients have included the City and County of Denver, the State of Colorado, the University of Colorado, Denver Water, the University of Denver, the Children’s Hospital of Colorado, CU Health Sciences Center, and the Denver Center for the Performing Arts.